BREAKING NEWS!!

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These cutting-edge marketing tactics will KILL your business ...

Unless YOU'RE the one using them.

(But if you won't, your competitors will –

and they will STEAL your customers)

Here's good advice that comes from the title of a 20-year-old book on marketing: “To Catch a Mouse, Make a Noise Like a Cheese.” Still good advice, yes – but incomplete. Unless that mouse can swim, making a noise like ten cheeses won't help if you set your trap at the bottom of a fish tank.

Seems obvious. But maybe not. Because many companies waste precious marketing dollars doing just that. They advertise in places where prospects aren't paying attention.

Perhaps yours is one of them. It's not your fault, really. Conventional marketing used to work. Once upon a time. But the Internet completely changed the laws of marketing almost overnight … and nobody sent a memo. Most businesses had to learn the hard way.

So here's what you need to know now ...

R.I.P. Mad Men

Make no mistake – there are proven, cutting-edge methods that are working every day to increase leads and sales. (We'll get to them in just a moment.) But they're not “traditional” … so they're often ignored.

Which is a shame. Because unless you've got copious amounts of cash to dump over a long period of time to build a “brand image,” traditional advertising – the kind made famous on Madison Avenue – simply doesn't work anymore. It's good for winning awards … or as fodder for a TV series on old-time ad execs … but that's about it. (The sad truth is – awards do not necessarily equal sales. Just ask the failed “creepy, plastic head” Burger King mascot, as one critic called him.)

After years of dwindling response in print and television advertising, U.S. companies have started to wise up. They moved $65 billion of their advertising dollars to online venues in 2009 alone. (To put that in perspective, U.S. TV and cable advertising revenues for that year totaled about $66 billion.)

Even in a Web-dominated world, though, having a website is not enough. You can't save souls in an empty church, as they say … so an “online presence” is useless unless visitors can find you.

But how do you lead prospects to find out who you are, where you are and what you have to offer them?

You don't. Instead, you go to where they are. You use methods that reach them where they're responding now (and where they'll be in the future … to “head 'em off at the pass,” so to speak).

Now ... do you know what the best of these proactive methods are? We do!

What Most Ad Agencies Don't Know

Most other agencies might be familiar with these methods … and might even recommend them to their clients – but usually as an afterthought (if they bother mentioning them at all). You see, they're usually considered a minor accessory to the “more important” elements of an ad campaign. And that's a mistake.

After years of trial and error creating breakthrough campaigns, Clark + Christopher has narrowed the most effective techniques down to five. And we've discovered that – far from being an afterthought – these powerful tools should be the anchor of any marketing campaign. Which is why they're at the core of what we do to achieve extraordinary results for our clients.

These are designed to fly under your prospects' radar screens … engage them where they live … and persuade them to respond to your marketing message ...

• Mobile marketing – where more marketing messages get opened and read than any print advertiser could ever hope for.
  

• Facebook fan pages – with a twist … one that entices visitors to Like you – a critical step if your fan page is going to succeed as a marketing tool.

• And our Secret Weapons. (We won't tell you what they are right now because you won't believe it – everybody thinks it's dead. But we prove them wrong every time … and our clients love us for it.)

So if you want your business to survive the future, start employing the methods of the future NOW. I guarantee you this – if you don't take advantage of these marketing tactics while they're just getting hot, your competitors will!

Don't get beaten to the punch. Give us a call at (941) 235-0271 to find out how these front-line tools can work to grow your business.

Or learn more about these services… and why they're so gosh-darned effective.