Advertising may be one of the hardest aspects of running a business. But when done correctly, your advertising makes selling your product and/or service much easier.
Also keep in mind that the average consumer today is much more saavy with the BS meter so make sure you're walking the walk you're talking about. Everybody says they're the best at service, but few actually meet their customer's expectations.
Not sure what to say? Still questioning how you'll actually pull off getting your advertising to attract attention? Clark and Christopher has your back. We know which messages to use and where to direct them, and be as flashy or subtle as you want.
We feel that a well planned out radio advertising campaign is the biggest bang for your buck, and here's why:
Benefits to Radio Advertising
• Radio is king for establishing top-of-mind-awareness
• Radio can reach your on-the-go consumers
• Radio allows you to establish a special relationship with consumers
• Radio can cost-effectively break through the lines of media bombardment
• Radio will make you the de facto expert in your industry
• Radio's unique, specialized formats allow you to target your best prospects
• Radio reaches prospects closest to the point of purchase
• Radio can bridge the gaps left by other media options
• Radio provides you with unique specialized on-air promotions
• Radio can influence new markets and prospects
• Radio can complement your other advertising platforms
• Radio's listener ship remains strong, while time spent with other media declines
We get you the best performing local media campaigns at the lowest possible cost, without sacrificing radio's targeting ability.
By combining low radio advertising rates with highly efficient campaign frequency and the proper amount of time, your message will be blasted out to a listening audience that when they are ready to buy your products and services, they will call your company first.
Media Planning for Radio
• Commit to campaign timeline (12-18 months is optimal)
• Set goals and objectives
• Analyze markets, stations, formats, and more
• Develop a campaign for your target market
• Negotiate stations and rates
• Monitor station accountability and conduct post buy analysis
Radio Creative
The human brain tunes overused voices out. We believe your voice is the best voice for your radio commercials because it will be a fresh voice that wakes up the listening brain and causes people to pay attention to something they haven't heard before. Our team of copy writers will customize the scripts to fit your personality to produce results you need to be profitable.
Tracking Your Radio Campaign
• Ongoing monitoring of station activity ensures precise media execution and station accountability
• Monthly statistic reports, to include: number of spots run in a market, media expenditure for that day, average cost per spot, average between how many spots played during prime and non-prime time, and more
To discuss how we can help you start your customized radio advertising campaign, Contact us today!
